BMW takes aim at both ends of the luxury spectrum

Published on April 15th, 2010

The luxury car segment in Malaysia is a highly competitive sector on its own by virtue of the multitude of offerings available. BMW will always be one of the off-hand names at the mere mention of luxury autos and the premium car maker is definitely strengthening its hold with the introduction of the 730Li and Individual 760Li that cater to contrasting ends of the luxury spectrum.

The offerings of the 730Li and Individual 760Li allow a wider market reach by providing a more affordable entry into the top end of BMW’s model line-up or a further step ahead into top-end exclusivity.

“The BMW 7 Series has enjoyed tremendous success here in the Malaysian market and sets the standard in luxury and driving dynamics. Now, with the introduction of the new BMW 730Li and BMW Individual 760Li, we are able to further complement our product offering by providing customers with more options in luxury, agility and efficiency,” said Geoffrey Briscoe, Managing Director of BMW Group Malaysia.


Powering the 730Li will be a three-liter straight-six engine from the N52 family of engines. It features Valvetronic and Double-VANOS that massage out a healthy 258hp and 310Nm of torque through a six-speed auto transmission. Those figures are generous enough to hit the century mark in 7.8-seconds whilst retaining a best in class fuel efficiency of 9.8-liters per 100km and CO2 emissions of 229grams per kilometer.

According to Daren Ching, Product Manager of BMW Group Malaysia, the N52 series of engines were chosen as the power plant of the 730Li due to the fact that the newer N53 engines were direct-injected, hence being susceptible to the Euro 2 fuels here that were not complaint with it.

Keeping the rear occupants happy in the 730Li is a premium entertainment system that consists of two eight-inch colour monitors mounted on the back of the front seats that support DVD and AUX inputs that makes plugging in your MPs’s, PS3’s, and other entertainment devices a cinch.


“The BMW 730Li is a premium luxury sedan that fully complements the device-centric lifestyles of the modern executive and his family, while retaining all the driving dynamics, agility, safety and efficiency that are very typically BMW,” added Briscoe.

Occupying the ultra-premium end of BMW’s luxury segment would be the Individual 760Li. Motivation, and plenty of it, comes courtesy of a newly developed all-aluminium six-liter V12 that features BMW TwinPower Turbo technology, High Precision Injection and infinitely variable Double-VANOS camshaft control.

With motivation a step below a nuclear plant’s power output at 544hp and a mighty 750Nm of torque, this luxo-barge does the century sprint in a very sports-car like 4.6-seconds It also holds the honour of being BMW’s first ever eight-speed transmission model that combines seamlessly with the V12 engine to deliver sheer driving pleasure.


Nonetheless, despite the sports car-esque performance figures, tree-huggers would smile at the fuel consumption rate of 13-liters per 100km and 303-grams of CO2 per km that make it the most fuel efficient and emission-friendly V12 luxury saloon in the world.

All this are key performance indicators of BMW’s EfficientDynamics technology that have been implemented throughout its model line-up.

The Individual 760Li is the pinnacle of BMW’s offerings to its clients and allows a personalization of the vehicles beyond standard OEM fittings. Clients can select from swatches of paint finishes, leather upholstery, interior trimmings and technical functions as well as select alloy wheels.


“The BMW 760Li is the ultimate expression of engineering and technological perfection, blended in perfect harmony with the absolute best in comfort and luxury. It is the absolute best in a family of cars which sets the standard for premium quality” said Briscoe.

Of course, you get what you pay for and joining BMW’s elite won’t be easy on the paycheck but that is precisely the reason behind the introduction of the 730Li. It goes for RM648,800 whilst the 760Li will knock you back a cool RM1,388,800. All prices listed are on the road minus insurance but with the BMW Service Inclusive + Repair package.

Just in case you’re wondering, there are already 3 confirmed orders for the 760Li and no, we aren’t allowed to name them.


By contrast, the 740Li lists for RM848,800. That’s a whole RM200,000 more than the new 730Li and would definitely appeal to a wider market. The primary reason behind the huge price gap between the 730Li and the 740Li would be that the former is assembled in our northern neighbours compared to the fully CBU latter.

The 730Li’s assembled in Thailand are also exported to countries like China, India, Singapore and certain European markets that require smaller engines.

The company has also relocated their CKD operations to Kedah and according to Sashi Ambi, Corporate Communications Manager of BMW Group Malaysia, good news is in the pipelines for more CKD offerings that would highly likely mean lower price tags.


As for the oil-burners in their line-up, things are looking promising as well. The 7 Series diesels that were brought in have all been snapped up. The initial batch of 24 units were sold out and the following 12 units brought in also flew off the dealer lots.

For reference sake, the only difference between the new 730Li and the 730Ld is the size of the rear monitors with the latter getting the larger viewing experience.

text & pix: Dinesh Appavu


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