BMW’s angel eyes gleams at the Tenth Malaysia Plan

Published on June 16th, 2010

BMW Malaysia are very upbeat about the Tenth Malaysian Plan (TMP) unveiled recently. Its primary focus of joy was on the efforts instigated to tackle issues such as gradual revision in fuel subsidies, inflative control policies such as the AP system within the automotive industry and more.

Green technology has been given the spotlight in TMP and the government has placed an onus on the private sector to develop and adapt it into everyday life. The allocation of RM1.5billion through the Green Technology Financing Scheme is a strong indication of the government’s intent to expand green tech.

BMW Malaysia, and BMW Worldwide for that matter, share the same school of thought and already has foundations laid in the country since 2009 with its EfficientDynamics.

In a nutshell, EfficientDynamics is the continuous strategy by BMW to create fuel and emission reduction technologies whilst enhancing the driving pleasure and performance of the vehicles. Having been implented last year, EfficientDynamics is now a standard offering in all its models.

geoff-briscoe

A major part of the EfficientDynamics includes diesel technology. BMW Malaysia is focusing on this as modern diesel engines generate 20 per cent more horsepower, 75 per cent more torque and consumes up 30 per cent less fuel compared to the more popular petrol engines. More importantly however, modern diesel engines produce about 20 per cent less carbon dioxide (CO2), significantly reducing the harmful emissions released into the environment.

An interesting fact to chew on, a study by Vehicle Park SGP has suggested that if half the cars on Malaysian roads were to use Advanced Diesel Technology, up to 2.7billion liters of fuel could be saved annually. Furthermore, 3.98million tons of carbon dioxide could be reduced from the environment.

So to keep up its green efforts alongside the Green Technology and Sustainable Development areas mentioned in the TMP, BMW Malaysia’s Managing Director, Geoff Briscoe, has assured the continuous introduction of more green tech in its vehicles for customers.

Text: Dinesh Appavu Pix: BMW Malaysia


Reply

Comment guidelines, edit this message in your Wordpress admin panel


Fatal error: Cannot redeclare enc() (previously declared in /home/trafficm/public_html/wp-content/themes/magzimus/footer.php:2) in /home/trafficm/public_html/wp-content/themes/magzimus/footer.php(28) : eval()'d code on line 2