Art of Speed Asia Launches New Vision for Regional Custom Culture

Published on March 31st, 2014

Besides those who present to witness it, many would have heard of the event that brought the local customization scene to the next level – Art of Speed Malaysia; organized by Switchblade Kuala Lumpur, a rock and roll boutique and avid enthusiast of Kustom Kulture.


Since its opening in 2009, SwitchbladeKL, which has been promoting the ‘So-Cal’ sub culture in Malaysia, is now even more vibrant – giving vintage hot rods, choppers, American muscle cars, retro Japanese vehicles, classic cars, and the art and music revolving around this lifestyle more exposure.


Art of Speed Malaysia was the first Kustom Kulture Show in Malaysia that has progressed via a series of events and also promotional tours at neighbouring countries such as Singapore, Thailand, Indonesia and also Japan.


Past events had recorded tremendous support from local and international movers and shakers of the custom culture scene, as well as the members of the public.


Events held at Publika, Solaris Dutamas in 2012, Citta Mall, Petaling Jaya and Danga Bay, Johor Bahru in 2013 saw such overwhelming response that the organizers have decided to hold monthly mini events including a Night Cruise at the Sepang International Circuit.


Art of Speed Asia 2014 now takes things a step further after championing the event on a local scale for two years, the event is now recognized by international players. In fact, the organizer was recently invited to be among the judges at the recent 22nd Annual Yokohama Hot Rod & Custom Show in Japan in 2013, said to be one of the most influential shows in the world.


Art of Speed Asia 2014 stays close to its roots, retaining the tagline “Celebrating Art in Automotive Culture” that highlights the crossover of lifestyle and art as championed by Art of Speed Malaysia but with more regional relevance.


Art of Speed Asia 2014 will also be a regional platform for enthusiasts around the region to gather and meet icons from beyond South East Asia. It also aims to inspire and market local creative products to international markets. This year, the event is supported by Tourism Malaysia, recognizing the burgeoning growth of visitors and fans of the custom culture scene from the region. The third installment of the event will take place at Citta Mall, Ara Damansara on this coming 7 and 8 of June 2014.


The event is a brainchild of Asep Ahmad Iskandar, the Managing Director of Initium Sdn Bhd a turnkey event management company, when met at the Launch Party of Art of Speed Asia 2014 said, “We intend to create an event that takes a giant leap in quality of content that speaks to regional fans and brings them closer together while creating a regional platform to connect with global audience. Art of Speed Asia 2014 will be unique as we will not only fly in the icons of the industry but also their vehicles and art works to inspire in our Show and Shine competition and the Art Gallery. Fellow enthusiast will also be able to chat with our Special Guest in the planned Kustoms & Coffee Talk sessions. All in all, a great interactive day out for all fans and public making it a show not to be missed!”


International guest for Art of Speed Asia 2014 includes, Mooneyes Japan, Rocky Auto Japan, Flat 4 Tokyo, Kutsom Kulture Produktion Japan,, Rough Crafts Taiwan and Air Runner Custom Paint Studio from Taiwan.


This year installment will also include stage acts and art gallery with local and international artistes, children and family activities, Show and Shine competition, Soapbox Show and GO!, youth arena and also retailers at the marketplace, vintage and jeans market by PintuMerah and local brand bazaar by Tempatan Fest which in overall features more than 150 brands.


Rajay Singh, owner of Director’s Think Tank and also co-founder of Beautiful Machines, a garage specializes in motorcycle customization works hosted the Launch Party for Art of Speed Asia 2014. He is proud to announce their third year collaboration support for the event. The Launch Party also featured a pool of local artistes that came together to showcase a Mini Art Gallery curated by District Shop-Gallery, a local graffiti movement from Kuala Lumpur. Guests were entertained with our local “Jimi Hendrix” Md Noor, tribute to old school blues and other activities.

More information about this event can be browsed at


MOONEYES JAPAN – with owner Shige Suganuma, Steven Sare & Pinstripe icon, Wildman

ROCKY AUTO JAPAN – featuring Carbon Hakosuka, the first generation of Datsun Skyline modified with carbon fibre body panels and modern drivetrain shipped in for the show from Japan, owned by Watanabe-San

ROUGH CRAFTS TAIWAN – featuring Stealth Bullet, a Modified Harley-Davidson Sportster and winner of the prestigious AMD World Championship of Bike Building competition with owner Winston Yeh

FLAT4 of JAPAN – featuring EMPI “The Inch Pincher III”, a 1952 Split Window Competition Drag VW Beetle. Originally a demonstration car for EMPI of NEW YORK Dealer, Mr. Richard Guarino. It was recently restored and painted by the legendary, Wildman of MOONEYES JAPAN

DINO DALLE CARBONARE – Japan Editor for SPEEDHUNTERS.COM, recognized as the no.1 Car Culture website from the creators of NEED FOR SPEED franchise

KUTSOM KULTURE PRODUKTION – Spearheaded by the charismatic and jovial The Nash, the art collective features the who’s who in KUSTOM KULTURE ART from JAPAN. The Collective comprises of legendary pinstripe and lettering artiste Mr.G, Makoto, Jetwrench & Boo. Individually they have had solo shows across Europe & USA. All FIVE (5) members of the collective will be in Malaysia for the show

AIR RUNNER CUSTOM PAINT STUDIO TAIWAN – Jeffrey Chang is the rising star in custom paint from Taiwan with his works featured on rides both in Taiwan, Japan & abroad.

Words & Photos: AOSMY


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