Art of Speed Asia Launches New Vision for Regional Custom Culture

Published on May 5th, 2014

Besides those who present to witness it, many would have heard of the event that brought the local customization scene to the next level – Art of Speed Malaysia; organized by Switchblade Kuala Lumpur, a rock and roll boutique and avid enthusiast of Kustom Kulture.

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Since its opening in 2009, SwitchbladeKL, which has been promoting the ‘So-Cal’ sub culture in Malaysia, is now even more vibrant – giving vintage hot rods, choppers, American muscle cars, retro Japanese vehicles, classic cars, and the art and music revolving around this lifestyle more exposure.

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Art of Speed Malaysia was the first Kustom Kulture Show in Malaysia that has progressed via a series of events and also promotional tours at neighbouring countries such as Singapore, Thailand, Indonesia and also Japan.

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Past events have recorded tremendous support from local and international movers and shakers of the custom culture scene, as well as the members of the public.

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Events held at Publika, Solaris Dutamas in 2012, Citta Mall, Petaling Jaya and Danga Bay, Johor Bahru in 2013 saw such an overwhelming response that the organizers have decided to hold monthly mini events including a Night Cruise at the Sepang International Circuit.

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After championing the event on a local scale for two years, Art of Speed Asia 2014 now takes things a step further with international players starting to recognize the event. In fact, the organizer was recently invited to be among the judges at the recent 22nd Annual Yokohama Hot Rod & Custom Show in Japan in 2013, said to be one of the most influential shows in the world.

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Art of Speed Asia 2014 stays close to its roots, retaining the tagline “Celebrating Art in Automotive Culture” that highlights the crossover of lifestyle and art as championed by Art of Speed Malaysia but with more regional relevance.

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Art of Speed Asia 2014 will also be a regional platform for enthusiasts around the region to gather and meet icons from beyond South East Asia. It also aims to inspire and market local creative products to international markets. This year, the event is supported by Tourism Malaysia, recognising the burgeoning growth of visitors and fans of the custom culture scene from the region. The third instalment of the event will take place at Citta Mall, Ara Damansara this coming 7 and 8 of June 2014.

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According to Datuk Musa Hj Yusof, the Director of Domestic Marketing of Tourism, Visit Malaysia Year 2014 aims to contribute to the realization of the Government’s target of receiving 36 million tourist arrivals and RM168 billion in tourist receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020 which is part of the National Key Economic Areas (NKEA).

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In conjunction with Visit Malaysia Year 2014, the Government is targeting a total of 28 million in tourist arrivals and RM76 billion in tourist receipts. To achieve the target, more than 200 exciting events and festivals have been planned for the entire year to attract more tourists during the whole year campaign. Art of Speed Asia will be held to support the VMY2014 campaign. A special on-ground tour package is also designed to entice tourists from the region to visit the event and an extended holiday package.

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The event is the brainchild of Asep Ahmad Iskandar, the Managing Director of Initium Sdn Bhd a turnkey event management company. When met at the press conference of Art of Speed Asia 2014 said, “We intend to create an event that takes a giant leap in quality of content that speaks to regional fans and brings them closer together while creating a regional platform to connect with a global audience. Art of Speed Asia 2014 will be unique as we will not only fly in the icons of the industry but also their vehicles and art works to inspire in our Show and Shine competition and the Art Gallery. Fellow enthusiast will also be able to chat with our Special Guest in the planned Kustoms & Coffee Talk sessions. All in all, a great interactive day out for all fans and the public making it a show not to be missed!”

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International guests for Art of Speed Asia 2014 includes, Mooneyes Japan, Rocky Auto Japan, Flat 4 Tokyo, Kutsom Kulture Produktion Japan, Speedhunters.com, Rough Crafts Taiwan and Air Runner Custom Paint Studio from Taiwan.

This year’s showcase will also include stage acts and art gallery curated by Bone Alfie and the District Shop-Gallery with local and international artistes, children and family activities, Show and Shine competition, Soapbox Show and GO!, youth arena and also retailers at the marketplace, vintage and jeans market by PintuMerah and local brand bazaar by Tempatan Fest which in overall features more than 150 brands.

More information about this event can be browsed at www.artofspeedmy.com

Words & Photos : AOS

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