A weekend of racing without spectators

Published on July 30th, 2009

MSS is one of the events organized by Sepang International Circuit in its bid to produce more homeland talented racers. MSS features a number of races from two-wheels to all fours. From classic car series, super sixteen, super saloon, super sport bikes down to 125cc  series. Kudos to Motor Trader and Biker Magz for in their bid to prosper the motoring industry locally.

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It was quite a bid in terms of the betterment of motorsports as well as providing a platform for racers; regardless being a newbie or experienced racer. I would say MSS is one of the best way to come out with better drivers/riders on track. It’s just seems that the mass media and the public is not included in the program, thus the lack of media coverage and reception form spectators. In fact, there was only a handful of media covering the event while spectators were close to non-existence.

I just don’t quite understand the lack of interest from the mass media when it comes to motorsports industry. Is it such a bore that it didn’t deserve any coverage at all? Somehow or rather I beg to differ. We have more than enough racers to make it big internationally. The only thing they need is exposure. How many of us back home in Malaysia aware of the achievement of Fairuz Fauzy in the Formula Renault Series and Farique Hairuman in the Super Taikyu Endurance? Both of these fine gentlemen are making it big in the circuit and they’re having a ball at the podiums more than once in a year.

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I do realize that I’m rambling here but then coverage and exposure plays an important role in the betterment of the everything including the motorsports industry. Having the renowned Sepang International Circuit to host these events, internationally and locally without the support of the media, can be deemed useless as potential sponsors and the public alike would not know about the mere existence of the event itself.

Motorsports industry relies on the support of the coverage and exposure and with this comes the participation of potential sponsors and a better reception of the public. The awareness of motorsports among Malaysian is still low even when there is an increase of enthusiasts gradually. Potential sponsors will more likely participate in these locally organized events when there is a wide reception of spectators. ’nuff said… the media, corporations and Sepang International Circuit should work hand-in-hand in order to bring the local motorsports scene to the next level.

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Check out Sepang Circuit for the standings of MSS Round 3.

text: Hage`  pix: Syawal Ahmad

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