300 packs of new Shell Advance 4T motorcycle oils to be given out at every location

Published on February 28th, 2011

Shell Malaysia will embark on a three-city roadshow to Penang, Johor Bahru and Kuala Lumpur to promote the company’s new Shell Advance 4T range of motorcycle oils.

The roadshow will kick off at Kompleks Bukit Jambul, Penang on March 5, 2011 (11 am to 10 pm) before moving down south to Danga Bay in Johor Bahru on March 19, 2011 (4 pm to 12 midnight). The third and final leg of the roadshow will be held at Berjaya Times Square in Kuala Lumpur on April 16, 2011 (10 am to 10 pm).

Shell will be giving visitors a chance to win free packs of the new Shell Advance 4T motorcycle oils. At each venue, 300 packs will be up for grabs. Bring along the Shell Advance Roadshow advertisement to be eligible to participate. The advertisement can be found in selected newspapers or downloaded from the Shell Malaysia website.

The fun-filled programme at each location includes a best-dressed motorcycle competition featuring a First Prize of Three years’ supply of Shell Advance Ultra motorcycle oil, radio-controlled mini bikes races and various Nintendo Wii and iPad games with attractive prizes to be won. Naza Bikes will also be displaying and selling a selection of the latest motorcycles in their stable.

The highlight of the roadshow is the Shell Advance ‘Battle of the Bands’ competition to seek out talented local bands. The top three bands at each location will win cash prizes of RM3,000, RM2,000 and RM1,000 each. They will also be eligible to participate in the Grand Finals in Kuala Lumpur on April 16, 2011 where the first prize of RM8,000 cash awaits.

According to Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd Managing Director, Encik Azman Ismail, this was the first time that the Shell Advance brand was embarking on a roadshow of this scale to reach out to consumers and highlight the brand promise of ‘responsiveness you can hear’.

“It will be a fun-filled event suitable for the entire family, including children as we have all kinds of activities to keep everyone entertained and rewarded. Penang is the ideal location to kick off our roadshow due to the large number of motorcyclists in the state,” he said.

The new Shell Advance 4T range is setting new standards in terms of engine protection and performance.

It features the newly-developed RCE Technology designed to deliver reliable oil performance by helping remove deposits and maintain viscosity for better protection; better control via smoother gear changes and slippage prevention; and a more enjoyable ride by reducing vibration and engine noise.

The new Shell Advance 4T range is available in four clearly tiered and easily differentiated products designed for specific types of motorcycles and performance requirements. The new and more dynamic packaging in four vibrant colours for easy identification features a refreshed Shell Advance logo, improved graphics, clear alphanumeric product names and clearly stated upfront application on the front label to prevent confusion.

At the top of the range is the new Shell Advance Ultra 10W-40 fully synthetic oil for those who seek ultimate performance from their bikes. The API SM/JASO MA2 oil delivers up to 80% better oxidation control, 78% better piston deposit control, 27.4% better sludge control and 48% better valve train protection compared to standard industry test limits. The Shell Advance Ultra in a classy grey 1-litre pack retails at RM45.00.

Next is the new Shell Advance AX7 10W-40 synthetic technology oil for high performance power bikes. This API SL/JASO MA2 oil in easily identified blue packaging is also able to boost the performance of standard bikes and mopeds. It retails at RM28.00 per 1-litre pack.

The new Shell Advance AX5 15W-40 premium multi-grade oil is perfect for standard bikes and proven to enhance the performance of mopeds. This API SL/JASO MA oil comes in a bright yellow pack and retails at RM19.00 per litre.

For mopeds, the new Shell Advance AX3 20W-40 multi-grade oil offers smoother performance and a more responsive riding experience. This API SG/JASO MA oil comes in bright red packaging and retails at RM15.30 per litre.

For more information on the new Shell Advance 4T motorcycle oils, please visit www.shell.com.my or visit your nearest Shell station and bike workshops.

words & pix: Shell Malaysia


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