Ford Celebrates Chinese New Year by Enticing Drivers with its “Let’s Fiesta!” Sales Promotion

Published on January 31st, 2013

Ford Malaysia recently launched a special “Let’s Fiesta!” Chinese New Year promotion through 28 February 2013, offering drivers the chance to own a new Ford Fiesta from as low as RM588 per month1. Participating banks include Maybank and AmBank.

According to Polk global industry data as of September 2012, Ford Fiesta is on track to become 2012’s best-selling global B-car.

“The global consumer response proves that Ford is going further to deliver vehicles that have earned a reputation for fuel-efficiency as well as segment-leading smart technologies and safety features,” said David Westerman, regional manager, Ford Export and Growth Operations, Asia Pacific.

Ford Fiesta’s popularity stems from its sporty body style, impressive smart technology and powerful performance features. Ford’s fuel efficiency credentials continue with the Fiesta’s combination of six-speed dual clutch transmission and twin independent variable camshaft timing.

Ford understands that safety is always a top concern when purchasing a vehicle, which is why all new Fiesta owners will enjoy the five-year or 200,000 km bumper-to-bumper new vehicle warranty. For more peace-of-mind, as with all Ford passenger vehicles, new Fiestas also come with the Ford Extended Service Plan (ESP), a free service maintenance programme that covers parts and labour for up to three years or 60,000 km, whichever comes first.

Ford vehicles are equipped with class-leading safety features and technology to help provide the highest standards of occupant and road safety. To ensure further safety while travelling on the road, especially during the upcoming Chinese New Year celebrations, here are five top driving tips from Ford:

 Four and five door versions of the all new Ford Fiesta

Ensure your vehicle is well maintained. Brakes, steering, fluid levels, tire pressure and tread depth should be checked, especially before travelling long distances. Ford owners can take advantage of the free 20-point health check and 10 percent discounts on all spare parts that Ford is offering through its Ford Service Extravaganza promotion. These offers are open to current owners of all Ford vehicles – passenger and commercial.

Slow down and obey the rules of the road. Heavy traffic means long travel times and decreased speed; driving too fast or recklessly increases your risk of an accident significantly. Be sure to give yourself plenty of time to reach your destination and don’t be tempted to use the emergency lane to avoid congestion.

Don’t follow too closely. Congested roadways often mean start-and-stop traffic. Be prepared for frequent and sudden stops by leaving plenty of room between you and the car ahead.

Let cooler heads prevail. Holiday traffic can be frustrating – keep calm by giving yourself plenty of time to reach your destination, listening to your favourite music and chatting with your friends.

Keep your kids happy. Taking the whole family to visit family? Be sure your children get plenty of sleep the night before and pack toys and activities to keep them entertained while on the road.

For more information about the Ford Fiesta and the “Let’s Fiesta!” promotion, please visit: www.ford.net.my.

words & pix: Ford Malaysia

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